SOMRISE

AI Visibility & Growth Strategy

Be seen. Be chosen. Rise.

Founder, SOMRISE

Angkea Som

I help enterprise brands get found, and chosen, in AI answers from ChatGPT, Claude, Gemini and Perplexity. SomRise is my own practice: AI Visibility, GEO and B2B growth across APAC and beyond, based in Singapore.

The route: refugee camp to three continents

Cambodia refugee camp Seattle 2000 to 2010 Tokyo 2012 to 2014 Singapore now

SOMRISE Practices

Visibility is the beginning. The win is being chosen.

Portrait of Angkea Som, Founder of SomRise

I left Cambodia with nothing. No plan. No language. No safety net. Just my parents and a refugee camp between us and whatever came next.

Today I run SomRise, my own AI Visibility and growth practice in Singapore. I help enterprise brands across APAC and beyond get found in the places their buyers are increasingly going first. Not Google. ChatGPT. Perplexity. Gemini. Claude. When your buyer types a question into one of these and your brand doesn't appear, you've already lost the consideration. That's the problem I solve.

I call it AI Visibility: measuring and improving how enterprise brands are cited, recommended and surfaced by AI engines. The career behind it spans decades: Seattle to Singapore to Tokyo, AvenueA/Razorfish, Wunderman, VML, and Dynata across 14 countries, seven years building TheEngage from zero to profitable without a single investor, and Royal Caribbean as an anchor client for six years with the account grown tenfold.

I also stay close to the work as a fractional Co-Founder of KOPI and Neves Digital, where I consult on AI Visibility, partnerships and growth.

"You don't wait to be found. You show up."

That's the through line across all of it, the same thing I learned in that refugee camp. If you're thinking about AI Visibility audits, B2B growth, enterprise partnerships or market entry anywhere across Singapore, Japan, South Korea, the Philippines, China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Thailand, Vietnam, Australia, New Zealand, Cambodia or beyond, I'd like to hear from you.

SomRise Services

What SomRise does

Four services, one aim: make sure the right buyers find you, trust you and choose you.

AI Visibility audits and GEO

Audits across 11 AI model families, including ChatGPT, Claude, Gemini and Perplexity, showing whether your brand is cited, recommended and chosen. Then a Generative Engine Optimization (GEO) roadmap to close the gaps.

How the audit works →

B2B lead generation

Demand generation programmes that put enterprise brands in front of qualified buyers across APAC and beyond. AI Visibility opens the conversation. Lead generation turns it into pipeline.

Enterprise partnerships

Partnership development between enterprise brands, platforms and agencies, built on two decades of commercial relationships across Seattle, Tokyo and Singapore.

Cambodia and Singapore market entry

Advisory for companies moving between Cambodia and Singapore, drawing on my own roots in Cambodia and years of building businesses in both markets.

The Framework

Measuring citability, not just rankings

Audits run across 11 AI model families, including ChatGPT, Claude, Gemini and Perplexity, to see how, and whether, a brand gets cited, recommended and surfaced.

51%
of B2B software buyers now start research in an AI chatbot more than Google, up from 36% just seven months earlier
71%
rely on AI chatbots at some point in their research process
69%
of buyers ended up choosing a different vendor than the one they originally expected
33%
purchased from a brand they'd never even heard of, because an AI chatbot recommended it

Source: G2, "The Answer Economy: How AI Search Is Rewiring B2B Software Buying" and the G2 2026 AI Search Insight Report (survey of 1,076 B2B software buyers, March 2026).

The buyer journey hasn't shifted gradually. It's forked. A third of buyers now land on vendors they'd never heard of, purely because an AI chatbot named them. That cuts both ways: it's already costing brands deals they don't know they're losing, and it's already handing new business to brands most buyers couldn't have named a year ago. The category leaders in most industries haven't claimed their position in AI answers yet, which means the early mover advantage is still open, but it closes as more competitors start measuring and acting on this.

38%
The average enterprise brand's score on the AI Visibility framework, across 11 AI model families. Most brands don't know they have a gap until it's measured.

Every engagement starts with a complimentary Snapshot, then three tiers: Discover, Accelerate and Dominate.

SOMRISE™ Win of Visible

Win of Visible (WoV)

Being visible in an AI answer and being the answer are two different outcomes. Most AI visibility tools still measure only the first one. WoV measures the second.

Win of Visible = Wins as #1 recommendation ÷ Total conversations where the brand is visible

WoV is the share of AI conversations in which a brand appears that it also wins as the top recommendation. It is a conversion rate, not a presence rate. A brand can be named in 80% of relevant AI conversations and still lose the business every time, if it's never the pick once it shows up.

A SomRise metric, developed and first published by Angkea Som on 7 August 2026. Read the full definition and method →

Proof

Audits run across enterprise brands

Royal Caribbean CrowdStrike Mastercard GLG Netflix Red Hat

Plus dozens of other brands across 11 AI model families. Royal Caribbean was an anchor client for six years, with the account grown tenfold.

Also associated with

Where I also consult

SomRise is my main business. I am also a fractional Co-Founder of two Singapore companies, where I consult on growth, partnerships and AI Visibility.

KOPI · The Kopiclub Pte. Ltd.

Co-Founder, fractional

Business development, enterprise partnerships, APAC growth strategy and AI solutions · Since May 2024

An AI native growth and demand generation agency headquartered in Singapore, offering AI Visibility Intelligence, B2B demand generation, social listening and full service marketing.

kopi.studio ↗

Neves Digital

Co-Founder, fractional

B2B, CRM, CDP, AI Visibility and SaaS partnerships · Since January 2024

CRM, CDP, AI Visibility and SaaS partnership development for growth stage businesses.

nevesdigital.com ↗

AI Concierge Builds

Buyers don't wait for business hours

Most of the buying journey now happens before anyone talks to a person: researched at 11pm, on a phone, on a site that can only answer questions it anticipated. A static FAQ page can't handle "can a doctor come tonight" or "can I hire in Vietnam without an entity." A concierge can. If a site can't answer in the moment, a competitor's does. Every build runs on Claude (Anthropic), deployed directly on the client's own site.

Live proof of concept

Healthcare intake concierge

Answers service and pricing questions instantly, triages between a teleconsult and a house call, and routes straight to booking, with clinical guardrails built in: never diagnoses, always escalates emergencies.

Try the live demo ↗

Live proof of concept

HR market entry concierge

Answers market entry, payroll and compliance questions in real time for a regional HR and PEO firm, captures the visitor's email, and routes the conversation to the right consultant.

Try the live demo ↗

Live proof of concept

Cruise line booking concierge

Answers itinerary, cabin and pricing questions for a cruise line's booking site in real time, and routes qualified visitors straight into the booking flow.

Try the live demo ↗

Career

Two decades, three continents

2000 to 2010

Microsoft / aQuantive / DRIVEpm, Seattle

Built digital advertising before it had a name: behavioural targeting and programmatic from scratch. Campaign strategy and data analytics for Tier 1 ecommerce, technology and retail clients.

2010 to 2012

KBMG / The Wunderman Network, Global Strategist

Global SME for customer data strategy across the Microsoft account.

2012 to 2014

Wunderman, Regional Lead APAC and Regional CRM Lead, Tokyo

Launched the adidas Japan CRM programme, with 3x registration growth. Led CRM and data strategy across APAC from a dual Singapore and Tokyo base.

2014 to 2016

Dynata, VP APAC, Digital Marketing and Partnerships

Led APAC growth across six markets, including Korea, Japan, Hong Kong, Australia and the Philippines.

2016 to 2018

MangoTango Asia, Cambodia

Entrepreneur and partner focused on digital, data and CRM across Cambodia and the Mekong Delta region.

2016 to 2023

TheEngage, Co-Founder, Chief Growth

Built and scaled a self funded, profitable digital and CX consultancy from zero over seven years, without external funding, serving Tier 1 global brands across FMCG, luxury, sportswear, technology, hospitality and travel.

2023 to 2024

VML, Digital Strategy, CRM, CDP and SaaS Partnerships

Drove CRM and CDP partnership development for enterprise clients across APAC.

2024 to present

Neves Digital and KOPI, Co-Founder (fractional)

Consulting on AI Visibility, partnerships and growth for both companies.

2026 to present

SomRise, Founder, Singapore

My own AI Visibility and B2B growth practice, and the home of the Win of Visible (WoV) metric.

Endorsements

What colleagues and clients say

25 recommendations spanning two decades, from Seattle to Tokyo to Singapore. Sourced from LinkedIn.

Chad Grospe

Vice President, Asia Pacific, Royal Caribbean Cruises Ltd.

Known and worked with Angkea for more than twenty years, including his years at Royal Caribbean's Miami headquarters and now across APAC. He originated the flagship RC x BYD partnership campaign, brought real structure to CRM, and led the company's AI Visibility work early — building prototypes and navigating GEO before it was a mainstream conversation. Angkea operates like an owner of the outcome, never a vendor.

Vicky Chen

Managing Director, KIKO

Worked together for over five years — as media partners, technology partners, and now co-architects of a shared commercial practice. Angkea builds things that last: not just relationships, but the commercial infrastructure and governance that make enterprise deals sustainable at scale. If you're considering working with him as a client, partner, or investor, you're in good hands.

Jeremy Koh

China Expert · Founder, KOPI & SANTS

Angkea's been my co-founder at KOPI for over two years, leading our media, partnerships, and AI Visibility practice with a rigour that raises the bar for everyone around him. He's built our enterprise pipeline from scratch and holds the long view and short view at once — where KOPI needs to be in three years, while solving today's client problem. You will not find a more committed or genuine growth leader in this market.

Ron Huber

Group Chief Marketing Officer

A colleague and friend for a very long time. Angkea is extremely quick to grasp local culture and adjust to business practices, always going above and beyond for clients. A natural leader and one of the most personable people I've worked with.

Angela Weiss

Senior LQA Tester (German to English) · Translator, Transcreator, Proofreader, Transcriber, Subtitler

A friend for over ten years — reliable, considerate, and honest. His good judgement and loyal support have helped me through difficult times, and I wouldn't have landed my dream job without him. A trustworthy person you can rely on.

Fabio P.

Head of People and Culture, ArcadeXR · HR, Talent Acquisition

Know Angkea on both a personal and professional level — one of the most humble people I've met, and a smart, forward-thinking entrepreneur. Admire the environment he and his business partner Neel Baranjee built at The Engage, a true incubator for future digital leaders.

Mani Padmanabhan

Market Research Industry Professional · CRO School Graduate

Angkea was a great colleague to work with. Excellent people skills which was instrumental in setting up a solid product team here in APAC. Though a product leader in his role, he was equally enthusiastic in helping grow the business through the leads he brought in from within his network.

Bhu Bains

Global Marketing Leader

If you couldn't already tell from Angkea's profile, he is one of a kind. His personal brand of high energy, kickass and take names style comes through in all his work and has an amazing positive effect on all those who work with him. Highly collaborative and motivating, Angkea is a powerhouse to work with.

Rohan Routroy

Founder, Thirty Eight

The most energetic and enthusiastic person I've come across. Onboarded me when I joined Wunderman and has been a brilliant mentor since. Clients welcome him naturally — I still walk into meetings where his ex-clients ask about him.

Michel Mommejat

Product Development & Innovation, Digital Health · Digital, Data and Business Transformation, Japan, Singapore & Asia

Angkea is a very skilled digital and CRM marketer as well as true global cosmopolitan. He continuously brings a "joie de vivre" and positive mindset around him. In his assignment in Japan, he was pivotal in the deployment and localisation of a global email and CRM platform for adidas. In a complex and non English based environment, Angkea was able built strong relationships with clients and internal teams alike as well as generated strong results upon launch.

Vince Ota

Global Executive Creative Director, Pico Art International Pte Ltd · Creative Direction & Strategy

Joined the Wunderman Tokyo team to launch a new CRM platform for Adidas, successfully implementing it despite local resistance to the global initiative. His exuberance and positivity make him a pleasure to work with, and he motivates everyone around him.

Sung Kyun Park

Portrait and Commercial Photographer

A pivotal piece in the rollout of global digital analytics and campaign deployment on Microsoft and other clients, succeeding by combining vast digital experience with a keen understanding of client needs. Always impressed by his ability to manage expectations across multiple teams to get the job done.

Chris Aranda

Director, Bluehawk Consulting · Account Leadership, Client Success, People Enablement, Tech Consulting

A critical team member on the Microsoft account, bringing out the best in peers while helping clients realize their best results. A go-to resource because I knew I could trust him to do right by the client. Any agency would be lucky to have him as a senior resource.

Jessie Eby

Global Marketing Leader — Creating Meaningful Brand Experiences

I've had the pleasure of working with Angkea for a couple years. His cool-headedness in times of stress continue to amaze me. He works hard to maintain a great understanding of his role and the world around it. And he also provides great insight in setting up US and World Wide Marketing Campaign tracking to ensure proper reporting in order to determine return on marketing investment. Awesome guy!

Amanda Wood

Senior Communications and Marketing Leader · Strategic Communications, Integrated Marketing, Customer Engagement, Storytelling, Brand Strategy

I have had the pleasure of working with Angkea for the past nearly two years. Angkea is knowledgeable, fair and well-grounded individual. Working in areas that can be high-stress and contentious, I have never seen him rattled or unprofessional. He works hard to hear and understand business problems and throws himself into problem-solving. Angkea would be an asset for any team.

Paula Gil

A 30-year partner advocate driving momentum, profitability, and loyalty throughout the partner lifecycle

When it comes to big marketing challenges, I consider Angkea to be my "True North." A leader, diplomat, and deep subject matter expert who understands a business issue quickly and drives hard to flawless execution. My highest recommendation.

David Shim

Co-Founder and CEO, Read AI

No reservations in recommending Angkea. With over a decade of online experience ranging from display advertising, custom BI tools, evangelizing new customer initiatives, web analytics, etc... Angkea has a tool belt of knowledge that enables him to think strategically at 10,000 feet while at the same time understanding what it takes to get things done on the ground.

Peter Schenk

Global Product Management and Consulting Leader

Angkea is a proven winner with a tireless work ethic. His many years of agency experience and deep knowledge of all things campaign and analytics make him a vital asset. In addition, his friendly demeanor and thorough attention to detail make him a client favorite. Hiring him will take your organization to the next level.

Andy Tomascak

Technologist, Artist, and Entrepreneur

Angkea is the bomb! He is very personable and outgoing, and instantly can put people at ease. He's also hard working and very goal oriented. I can't think of anyone better with clients. I highly recommend Angkea.

Jared Eischen

Solution Strategist, Quisitive

Angkea commitment to his work is immeasurable. He is the type of person that will stay until 2am because the rest of the team is there. The commitment to quality and success is why I recommend Angkea and would gladly work with him again.

Jimmy Wanichsuksombat

Microsoft AI · Advertising Technical Solutions & Support

Angkea Som is a highly motivated professional who not only helps provide great results, but also gives feedback and ideas to bring projects to the next level. Through his passion and personable working style we were able to brainstorm through a number of opportunities that delivered outstanding results.

Brendan Gan

Software Engineer, Google

Angkea is a valuable team member. Not only is he very knowledgable in web analytics, he is able to communicate ideas very effectively both at technical and non-technical levels, allowing his audience to fully understand the problems and proposed solutions. A very pleasant person to work with, I really hope we'll continue to work together on projects in the future!

Rene Asis

Media Tech Geek and B2B Technology Strategist

A very dedicated worker and colleague, always client-focused. I could always count on him to correctly gather client needs and follow up much like a project manager would.

Rene Asis

Media Tech Geek and B2B Technology Strategist

Angkea is a very self motivated individual. As well he is very customer focused and very service oriented. Hard working, dedicated as well as very reliable.

Kyle Barber

Program Chair of Marketing / State Advisor, Collegiate DECA

Angkea worked in a variety of positions at aQuantive, enabling him to draw connections between the work done at Avenue A, Razorfish, DrivePM and Atlas. He is extremely charismatic and outgoing, making him a favorite of many clients and account team members. A number of analytic deliverables he managed while working in the Business Intelligence group provided great insight to clients.

FAQ

Common questions

Who is Angkea Som?

Angkea Som is the Founder of SomRise, an AI Visibility and B2B growth practice based in Singapore. He helps enterprise brands across APAC and beyond get found and chosen in AI answers from ChatGPT, Claude, Gemini and Perplexity. He is also a fractional Co-Founder of KOPI and Neves Digital, where he consults.

What does SomRise do?

SomRise offers AI Visibility audits and Generative Engine Optimization (GEO), B2B lead generation, enterprise partnerships, and Cambodia and Singapore market entry advisory. It also builds AI concierges, conversational assistants that run on a brand's own website.

What is AI Visibility?

AI Visibility is the practice of measuring and improving how brands are cited, recommended and surfaced by AI engines such as ChatGPT, Claude, Gemini and Perplexity, as opposed to traditional search engine ranking.

What is Win of Visible (WoV)?

Win of Visible (WoV) is a SomRise metric developed and first published by Angkea Som on 7 August 2026. It is the share of AI conversations in which a brand appears that it also wins as the top recommendation: wins as the #1 recommendation divided by total conversations where the brand is visible.

Is SomRise part of KOPI or Neves Digital?

No. SomRise Pte. Ltd. is Angkea Som's own company and his main business, registered in Singapore (UEN 202541607Z). KOPI (The Kopiclub Pte. Ltd.) and Neves Digital are separate companies where he is a fractional Co-Founder and consults.

What is an AI concierge, and how is it different from a chatbot?

An AI concierge is a live, conversational assistant deployed directly on a brand's own website, built to answer specific questions a static FAQ page can't anticipate, as opposed to a scripted, rules based chatbot. Builds are powered by Claude (Anthropic).

How can I contact Angkea Som?

Angkea Som can be reached by email at angkea@somrise.com.sg, on WhatsApp at +65 9645 7959, or via LinkedIn at linkedin.com/in/angkeasom.

Let's Talk

If your brand isn't showing up in AI answers, someone else's is.

Open to conversations about AI Visibility audits, B2B growth, enterprise partnerships and market entry across APAC and beyond.