Home / Win of Visible
A SomRise metric
The metric for whether AI recommends your brand, not just whether it mentions it.
Win of Visible (WoV) is the share of AI conversations in which a brand appears that it also wins as the top recommendation.
"Being mentioned is table stakes. Being the brand AI recommends first is the only position that matters."
Angkea Som, Founder, SomRise
Why it exists
Being visible in an AI answer and being the answer are two different outcomes. Most AI visibility tools still measure only the first one. WoV measures the second.
A brand can be named in 80% of relevant AI conversations and still lose the business every time, if it's never the pick once it shows up. WoV isolates the moment that matters most commercially: once a model already knows a brand exists, does it also choose to recommend it?
How it compares
WoV sits alongside two numbers most teams already track.
| Metric | Calculation | The question it answers |
|---|---|---|
| Visibility (mention rate) | Conversations where the brand appears ÷ all conversations | Are we in the room? |
| Overall win rate | Wins as #1 recommendation ÷ all conversations | How often are we the top pick across everything, including where we never appeared? |
| Win of Visible (WoV) | Wins as #1 recommendation ÷ conversations where the brand appears | Once AI knows us, does it choose us? |
Worked example
Say an audit runs 200 AI conversations about your category. Your brand appears in 80 of them and is the #1 recommendation in 20.
Visibility is 80 ÷ 200 = 40%. Overall win rate is 20 ÷ 200 = 10%. Win of Visible is 20 ÷ 80 = 25%.
Once AI knows your brand, it picks you one time in four. That is the number to move.
Illustrative numbers, not client data.
Method
Developed and first published by Angkea Som, Founder of SomRise, on 7 August 2026. Read the original article on LinkedIn ↗
FAQ
Win of Visible (WoV) is the share of AI conversations in which a brand appears that it also wins as the top recommendation. It measures whether AI recommends a brand, not just whether it mentions it.
Win of Visible = Wins as #1 recommendation ÷ Total conversations where the brand is visible. The denominator is only the conversations where the brand already appears, not every prompt run.
Visibility, or mention rate, tells you how often a brand appears in AI answers at all. WoV tells you how often the brand is the top recommendation once it appears. Visibility says whether you are in the room. WoV says whether you are the one being recommended.
Overall win rate counts #1 recommendations across every conversation, including the ones where the brand never appeared. WoV counts them only across conversations where the brand is visible, so it isolates how often AI chooses a brand it already knows.
Win of Visible (WoV) is a SomRise metric, developed and first published by Angkea Som, Founder of SomRise, on 7 August 2026.
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